Record Details

An Electrophysiological Study of Attention Capture by Salience: Does Rarity Enable Capture?

ScholarsArchive at Oregon State University

Field Value
Title An Electrophysiological Study of Attention Capture by Salience: Does Rarity Enable Capture?
Names Noesen, Birken (creator)
Lien, Mei-Ching (creator)
Ruthruff, Eric (creator)
Date Issued 2014-02-28 (iso8601)
Note This is an author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Taylor & Francis and can be found at: http://www.tandfonline.com/loi/pecp21#.U-kxKmPhz5w.
Abstract Several behavioral studies have suggested that rarity is critical for enabling irrelevant, salient
objects to capture attention. We tested this hypothesis using the N2pc, thought to reflect
attentional allocation. A cue display was followed by a target display in which participants
identified the letter in a specific color. Experiment 1 pitted rare, irrelevant abrupt onset cues
(appearing on only 20% of trials) against target-relevant color cues. The relevant color cue
produced large N2pc and cue validity effects, even when competing with a rare, salient,
simultaneous abrupt onset. Similar results occurred even when abrupt onset frequency was
reduced to only 10% of trials (Experiment 2). Experiment 3 examined rare, irrelevant color
singleton cues (20% of trials). Despite being rare and salient, these singleton cues produced no
N2pc or cue validity effect, indicating little attentional capture. Experiment 4 greatly increased
color cue salience by adding 4 background boxes, increasing color contrast, and tripling the cue
display duration (from 50 to 150 ms). Small cue validity and N2pc effects were obtained, but
did not strongly depend on degree of rarity (20% vs. 100%). We argue that rarity by itself is
neither necessary nor sufficient to produce attention capture.
Genre Article
Topic Attention capture
Identifier Noesen, B., Lien, M. C., & Ruthruff, E. (2014). An electrophysiological study of attention capture by salience: Does rarity enable capture?. Journal of Cognitive Psychology, 26(3), 346-371. doi:10.1080/20445911.2014.892112

© Western Waters Digital Library - GWLA member projects - Designed by the J. Willard Marriott Library - Hosted by Oregon State University Libraries and Press