Record Details
The Impact of Farmers Market Ownership on Conduct and Performance
ScholarsArchive at Oregon State University
| Field | Value |
|---|---|
| Title | The Impact of Farmers Market Ownership on Conduct and Performance |
| Names |
Gantla, Snehalatha
(creator) Lev, Larry (advisor) |
| Date Issued | 2014-06-03 (iso8601) |
| Note | Graduation date: 2014 |
| Abstract | Over the last two decades, farmers markets have gained prominence based on their contributions to local economies, support of small-scale farmers, and ability to reconnect consumers and producers of food. Farmers markets vary substantially both in the goals they set and the outcomes they achieve. This study examines whether and how market ownership influences outcomes by conducting a comparative analysis. The research uses Henry Hansmann’s ownership of enterprise framework and Muhammad Yunus’s social business framework to analyze whether differences in ownership lead to variations in market governance, conduct, and performance. I conducted interviews with managers of Oregon farmers markets representing various ownership structures. Interviews were analyzed using the inductive thematic analysis approach to understand how ownership influences market goals and mission, general operations, and performance outcomes. In doing so, I demonstrate that different forms of ownerships have distinct benefits and challenges associated with them. |
| Genre | Research Paper |
| Topic | Farmers Markets |
| Identifier | http://hdl.handle.net/1957/48993 |
