Record Details

What do girls learn from dolls? Sexualized stimuli and girls' body esteem and academic performance

ScholarsArchive at Oregon State University

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Title What do girls learn from dolls? Sexualized stimuli and girls' body esteem and academic performance
Names Lundeberg, Pamela J. (creator)
Sherman, Aurora (advisor)
Date Issued 2014-06-02 (iso8601)
Note Graduation date: 2014
Abstract Although a significant amount of research has investigated the effect of sexualization
on women's body esteem and cognitive performance, few researchers have examined
the effect of sexualization on girls. Additionally, research that has been conducted
regarding girls' experiences of sexualization has primarily focused on media
influences. The effect of dolls as a vector of sexualization for girls is understudied,
and study of dolls in general has been largely focused around Barbie. The present
study investigated the way in which different types of dolls influence girls' body
esteem and academic performance and was designed to specifically determine the
influence of sexualization. The study manipulated exposure to one of three dolls that
were physically similar but represented different levels of sexualization: no
sexualization (Corolle Camille), moderate sexualization (Barbie Fashionista), and
high sexualization (Bratz Cloe). Twenty girls (ages 5-8) engaged in a 10-minute free
play session with one of the three dolls and completed measures of appearance
satisfaction, desire for thinness, body surveillance. Additionally, the girls completed
age-appropriate math and verbal assessments. Contrary to our hypotheses,
sexualization level of the doll did not influence body esteem or academic
performance. These results do not support objectification theory (Fredrickson et al.,
1998), as girls in our study were unaffected by exposure to sexualized stimuli.
However, regardless of doll condition, girls performed better on the verbal task than
the math task. These results could be indicative of a stereotype threat cue associated
with doll play.
Genre Thesis/Dissertation
Topic objectification theory
Identifier http://hdl.handle.net/1957/49280

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