Record Details

Clothing related to aspirations for status among lower middle class working women

ScholarsArchive at Oregon State University

Field Value
Title Clothing related to aspirations for status among lower middle class working women
Names Johnson, Elaine Kay (creator)
Creekmore, Anna M. (advisor)
Date Issued 1965-05-06 (iso8601)
Note Graduation date: 1965
Abstract The aim of the study was to explore the possibility of relationships
existing between social aspiration and the use of clothing for
prestige among lower middle class working women.
A review of the literature dealing with aspirations among
various groups indicated that more aspiring individuals generally
used clothing for prestige purposes than those who were not socially
aspiring. Furthermore, several studies indicated significant relationships
between prestige use of clothing and social participation
among the subjects studied. Those individuals who felt that clothing
was important for prestige were active in organizations and social
activities.
In order to investigate the relationships between social aspiration
and prestige use of clothing among lower middle class working
women an interview questionnaire was developed which consisted of
seven scales measuring aspiration, use of clothing for prestige, and social participation. One hundred working women who met the
qualifications--lower middle class, between the ages of 19 and 30,
and self-supporting--were selected through the cooperation of various
types of business firms in the Salem area. Interviews were conducted
during the summer of 1964.
Two general hypotheses were presented for analysis. First, it
was hypothesized that there would be a relationship between the marital
status of the lower middle class working woman and her prestige
use of clothing to aspire to higher social status. Upon analyzing the
data no significant relationship was found between marital status and
social aspirations or the use of clothing for prestige. Thus it was
concluded that the single and married subjects were similar in their
clothing behavior and social aspirations. However, there was a relationship
between marital status and organization participation.
More single than married women belonged to two or more organizations.
The second general hypothesis stated that there would be a relationship
between social aspiration among lower middle class working
women and the use of clothing for prestige. However, no relationships
were found between aspiration and the use of specific items
of clothing for prestige, although there was a tendency for more
aspiring women to place higher importance on clothing for prestige
use than the nonaspiring women. Low aspiration tended to be related to one of the clothing prestige variables, reduced price buying in
that more nonaspiring women practiced reduced price buying than the
aspiring women. This tendency became a trend among the nonaspiring
married women.
It was, therefore, concluded that aspiring and nonaspiring
lower middle class women living in Salem regardless of marital
status appear to have similar attitudes toward the prestige use of
clothing, and that social aspirations for these women are not related
to the prestige use of clothing as measured in this research.
Genre Thesis/Dissertation
Topic Social status
Identifier http://hdl.handle.net/1957/48595

© Western Waters Digital Library - GWLA member projects - Designed by the J. Willard Marriott Library - Hosted by Oregon State University Libraries and Press