Record Details
Consumer attitudes toward prescription prices : an investigation and analysis of consumer attitudes toward prescription prices by selected consumer characteristics
ScholarsArchive at Oregon State University
| Field | Value |
|---|---|
| Title | Consumer attitudes toward prescription prices : an investigation and analysis of consumer attitudes toward prescription prices by selected consumer characteristics |
| Names |
Searcy, Edmond Lee
(creator) Johnson, Richard E. (advisor) |
| Date Issued | 1968-08-07 (iso8601) |
| Note | Graduation date: 1969 |
| Abstract | The direction and intensity of consumer attitudes toward prescription prices by varying socio-economic positions and age groups were measured by use of the semantic differential technique. The potential relationships between consumer attitudes toward prescription prices and (1) consumer prescription experience, (2) select consumer knowledge, (3) select consumer beliefs, and (4) a consumer value were investigated. A random sample of 150 families was selected and the wife within each family group was interviewed utilizing a prepared questionnaire. The respondents were grouped into nine family classes by varying socio-economic positions and age groups, and were dichotomized according to varying family prescription experience, select respondent knowledge, and select respondent beliefs. The results indicated that the general direction of respondent attitudes toward prescription prices was negative in all family classes regardless of socio-economic position or age group. The results were determined as showing no significant differences between attitude means of respondents representing families with above and below average prescription experience in terms of frequency and expenditures. The results were determined as showing that respondents with basically a correct knowledge of prescription prices and prescription pricing procedures had significantly more negative attitudes toward prescription prices than respondents with basically an incorrect knowledge. The results were determined as showing that respondents who accepted selected beliefs concerning (1) physician rebates, (2) the average prescription price, and (3) pharmacy profits, generally had significantly more negative attitudes toward prescription prices than respondents who did not accept the selected beliefs. The results indicated that the direction of respondent attitudes toward the value of prescription drugs in maintaining health was intensely positive regardless of the family class observed. |
| Genre | Thesis/Dissertation |
| Topic | Prescription pricing |
| Identifier | http://hdl.handle.net/1957/46563 |
