Record Details

Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria

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Title Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria
Names Friday, Ogbe (creator)
Unekwu, Onuche (creator)
Date Issued 2012 (iso8601)
Note Abstract only
Abstract The study was carried out in Anyigba, North central
Nigeria to analyze the distribution, marketing and
consumption
of sea food. It specifically sought to describe the
socio-economic characters of the fish marketers and consumers,
identify the distribution channel of fish, the species of fish sold and consumed‚ and preferences in the study area.
Factors that determine the rate of fish consumption, profitability of fish marketing and those militating against
marketing and distribution of sea food were also in
vestigated. The five wholesalers available in the study area were
interviewed and in addition, 20 retailers and 60 consumers were randomly selected for questionnaire administration.
Descriptive statistics, the gross margin approach and regression analysis were used in analyzing the sourced data.
Findings revealed that fish marketing were dominated by young women while most consumers preferred Ethmalosa
fimbriata (bonger fish) on account of its low price. Increase in factors like amount spent on meat, price income and
transportation cost reduced the level of fish consumption while increase in education, family size and
age are
positively related to fish consumption. Patronage of fish in the area promises to be high judging from
the
profitability level of the trade. Problems identified to be militating against the trade include; poor
power supply,
poor road networking, improved power supply, adult
education and increase in workers’ salaries.
Genre Other
Topic Fisheries Economics
Identifier Friday, O., & O. Unekwu. Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria. Visible Possibilities: The Economics of Sustainable Fisheries, Aquaculture and Seafood Trade: Proceedings of the Sixteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 16-20, Dar es Salaam, Tanzania. Edited by Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2012.

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