Record Details
Marketing, Distribution and Consumption of Frozen Fish in Anyigba Metropolis of Kogi State, Nigeria
ScholarsArchive at Oregon State University
| Field | Value |
|---|---|
| Title | Marketing, Distribution and Consumption of Frozen Fish in Anyigba Metropolis of Kogi State, Nigeria |
| Names |
Ogbe, Friday Garba
(creator) Onuche, Unekwu (creator) Danjuma, Asabe (creator) |
| Date Issued | 2012 (iso8601) |
| Abstract | The study was carried out in Anyigba metropolis in central Nigeria to analyse the distribution, marketing and consumption of frozen fish. Twenty (20) retailers and 60 consumers were randomly selected for questionnaire administration. Descriptive statistics, marketing margin analysis, the gross margin approach to profitability analysis and regression analysis were used. Findings revealed that frozen fish trade was largely in the hands of young uneducated women and was profitable. It was also revealed that most consumers preferred Ethmalosa fimbriata (bonga fish) on account of its low price. The Market margin analyses show a good motivation for continuity in the business although there is need for caution in pricing as consumption of frozen food in the area was price elastic in the fashion of normal goods. Regression results revealed that increase in factors like amount spent on meat, price, income and transportation cost reduced the level of fish consumption while increase in years of schooling, family size and age were positively related to fish consumption. Patronage of Fish in the area appears to be high judging from the profitability level of the trade. Some of the problems militating against the trade include poor power supply, high storage cost and poor road network. Recommendations made include among others, improvement in power supply, encouragement of adult education so as to increase effectiveness of the trade and encourage consumption by consumers, and introduction of other species of frozen fish in order to increase consumers’ choices. Key words: frozen fish, marketers, profitability, determinants, consumption |
| Genre | Research Paper |
| Topic | Fisheries Economics |
| Identifier | Ogbe, F.G., U. Onuche & A. Danjuma. Marketing, Distribution and Consumption of Frozen Fish in Anyigba Metropolis of Kogi State, Nigeria. In: Visible Possibilities: The Economics of Sustainable Fisheries, Aquaculture and Seafood Trade: Proceedings of the Sixteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 16-20, Dar es Salaam, Tanzania. Edited by Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2012. |
