Record Details

Assessing the Value and Role of Seafood Traceability from an Entire Value-Chain Perspective

ScholarsArchive at Oregon State University

Field Value
Title Assessing the Value and Role of Seafood Traceability from an Entire Value-Chain Perspective
Names Sterling, Brian (creator)
Gooch, Martin (creator)
Dent, Benjamin (creator)
Marenick, Nicole (creator)
Miller, Alexander (creator)
Sylvia, Gilbert (creator)
Date Issued 2015-05 (iso8601)
Note This is the publisher’s final pdf. The published article is copyrighted by John Wiley & Sons Ltd. and can be found at: http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%291541-4337. The Wiley Online Library shows this journal as open access according to the online statement: “The journal is free to read, download and share.”
Abstract The traceability practices and systems of 48 separate seafood businesses were assessed as part of an evaluation
of 9 global seafood value chains (from catch to point of sale to the consumer). The purpose was to gain insights and
provide knowledge about the impact of traceability on improving seafood industry business performance, including
reducing waste, and enhancing consumer trust. In addition, the project developed and delivered a tool that can be
used by stakeholders that are seeking to better understand the return on investment of implementation of traceability
practices and solutions. Using structured and semistructured interviews of over 80 individuals, the research revealed that
traceability is more highly valued by businesses, regardless of their size, if they engage more often in highly collaborative
activities with their suppliers and customers. A survey in 5 nations about consumer perceptions with regards to seafood
and the key factors influencing their purchasing decisions delivered insights into the discrete choices that consumers
make when buying seafood products. The consumer survey data were incorporated into a “Discrete Choice Simulator”
that others can use to compare and contrast the preferences of consumers in these countries and better understand what
factors regarding traceability impact on their buying decisions. The research concluded with several recommendations
for businesses, governments, and nongovernment organizations.
Genre Article
Topic seafood traceability
Identifier Sterling, B., Gooch, M., Dent, B., Marenick, N., Miller, A., & Sylvia, G. (2015). Assessing the Value and Role of Seafood Traceability from an Entire Value‐Chain Perspective. Comprehensive Reviews in Food Science and Food Safety, 14(3), 205-268. doi:10.1111/1541-4337.12130

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